Wednesday, 17 May 2017

Why should you choose Fashion Design as your career?

While a journalist should be curious, fearless, trustworthy and tenacious; a sales professional on the other side needs to be persistence, resourceful and respectful. Every career comes with certain ground rules and demands certain personality traits. You should choose Fashion Design as your career if and only if you think below is what describes you–
You are a mix of creative, determined and hard working – Fashion Designing as a career, of course, demands an individual to have a creative streak in him/her. But the world of fashion is a little more demanding than that.  It is reserved for only the most dedicated and artistic visionaries on the planet, leaving no room at the top for the ordinary. It's important to be able to grab the bull by the horns and take initiative because nothing in this line of work will be spoon-fed, making the fruit of your labors so much sweeter in the end.
You are experimental – This is one trait that will keep you going. While pursuing your dream as a fashion designer, you will get many opportunities to try your hand at other related disciplines like Fashion Styling, fashion blogging, fashion photography etc. Also, as a Fashion Designer, you would need to discover your design specialty like women’s clothing, men’s wear, sportswear, bridal wears etc. On your career journey, the more experimental you are, the sooner you will discover your style and specialty.
You are good at networking –Knowing the right people can often open doors to a world of opportunities, so it’s vital to network at any possible occasion. Working in fashion will allow you to meet many people, all with different backgrounds, experiences, and stories. You can learn a lot from the people around you in the fashion industry, and the people you meet at the early stages of your career may very well play a key part in your development further down the line.
You want Unlimited Progress – Fashion is certainly an industry where it’s necessary to start at the bottom and work your way to the top, and this isn’t necessarily a bad thing. Starting your career in a junior role simply means that you have plenty of room to grow as a professional. Along with your journey, you will acquire further knowledge and skills, not only improving your overall performance but your confidence, too. The fashion industry has plenty of room for progression, meaning you’ll have a number of opportunities for promotions and pay rises.
You do not want BORING in your life – One thing is for sure, this field will never give you two days that are same. If you’re the sort of person who enjoys a challenge or requires a certain amount of pressure in order for your performance to excel, the fashion industry provides the ideal environment for you to thrive. The industry is fast paced and exciting, making dull days a rare occurrence.

While above are the qualities one is either born with or acquire over time, a course in fashion design is the most obvious and convenient study option in order to become a fashion designer. Also, most employers tend to look for people who not only have the right talent but have also undertaken a Fashion Design degree. Pearl Academy with its centres in Fashion Design Colleges in Delhi, Noida, Mumbai, and Jaipur offers UG Fashion Design and PG Fashion Design course pathway for the aspiring lot. For two consecutive years, Academy has been awarded as Best Design Institute in India (2016 & 2017)  by ASSOCHAM and comes with alliances with many important bodies like Fashion Design Council of India benefitting its students in may new ways.

Monday, 20 March 2017

Advertising in India: Trends and Future Outlook

After China, India is projected to be the biggest market in Asia for advertising. As per

the latest Consensus Ad Forecast from Warc, the marketing intelligence service, the

Indian advertising industry is expected to see a 13.3% rise in advertising spend in

2016, followed by a similar 13.6% spend in 2017. Be it digital (including mobile),

print, TV, OOH, radio – advertising revenue has increased for all forms of media.

As per industry experts, the demand is continued to be fuelled by the FMCG sector

which is the “bedrock of Indian advertising.”

Here are the top 5 recent occurences which will further enhance the development of

the industry:

1. The Indian Railways is working on a new advertising policy aimed at installing

100,000 big digital screens at 2,175 railway stations across the country, which

is expected generate Rs 11,770 crore (US$ 1.76 billion) revenue annually.

2. Mr. Rajyavardhan Singh Rathore, Minister of State for Information &

Broadcasting, has announced that the Indian government has planned to

increase advertising spend on the digital platform to magnify the

government’s presence in digital media.

3. The Governments of India and Canada have signed an audio-visual co-

production deal which facilitates producers from both countries to harness

their collective artistic, technical, financial and marketing resources, which is

also likely to lead to better promotion of Indian locales for shooting films.

4. An increasing investment in mobile is headlining digital growth. As per

Livemint, Warc’s ad spend data shows that mobile will grow to be the world’s

third-largest ad channel by the end of 2016.

5. The telecom sector is witnessing growth as well, driven by better smartphone

penetration and service providers cutting down on prices. With the launch of

Reliance Jio, this is only going to intensify competition and increase ad


Pearl Academy offers many under graduate and post graduate programs related to

advertising. The four-year Communication Design (Interaction & Digital) course

equips students for content development in diverse media like motion graphics,

moving image, television, digital media, web and app design and other interactive

applications. A student choosing to specialise in Graphics will acquire the necessary

skills and techniques to pursue a career in advertising, print and design industries.

Thursday, 4 December 2014

I & We will miss you.....

I have no words to say about you, but whenever I start thinking about you and your dream so, one thing is revolving in my mind and soul which is that we don't have to take things, relation or anything granted for life. Rest in Peace Dear Phil Hughes......