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Showing posts from March, 2017

Advertising in India: Trends and Future Outlook

After China, India is projected to be the biggest market in Asia for advertising. As per

the latest Consensus Ad Forecast from Warc, the marketing intelligence service, the

Indian advertising industry is expected to see a 13.3% rise in advertising spend in

2016, followed by a similar 13.6% spend in 2017. Be it digital (including mobile),

print, TV, OOH, radio – advertising revenue has increased for all forms of media.

As per industry experts, the demand is continued to be fuelled by the FMCG sector

which is the “bedrock of Indian advertising.”

Here are the top 5 recent occurences which will further enhance the development of

the industry:

1. The Indian Railways is working on a new advertising policy aimed at installing

100,000 big digital screens at 2,175 railway stations across the country, which

is expected generate Rs 11,770 crore (US$ 1.76 billion) revenue annually.

2. Mr. Rajyavardhan Singh Rathore, Minister of State for Information &

Broadcasting, has announced that the …